Our Story

Background & Inspiration

Josée's entrepreneurial journey began with over 20 years of experience running startups across various industries. Despite her diverse background, her passion for baking remained constant. Hailing from Montreal, she honed her skills in bread making through interactions with local bakers, forming a particularly strong connection with a French baker. This connection ignited her desire to venture into the bakery business, ultimately leading her to purchase the French baker's bakery and relocate it to West Toronto, where she resided with her family. Josée's fusion of business acumen and her love for baking laid the foundation for her bakery venture.

Health Discovery & Motivation

Despite her deep-seated love for baking, Josée faced a major obstacle when she discovered she had developed a gluten allergy in her forties. This health revelation served as a catalyst for her to explore the world of gluten-free baking. Motivated by her own dietary restrictions and the lack of high-quality gluten-free products in the market, Josée was determined to develop delicious and healthful gluten-free recipes to cater to individuals with similar dietary needs.

Transition to Gluten-Free Bakery

Operating a bakery that catered to both gluten-free and regular dietary preferences posed logistical challenges for Josée. To address this, she devised a meticulous baking schedule, allocating specific days for gluten-free and regular baking respectively. However, as the bakery continued to grow, Josée recognized the increasing demands of maintaining a gluten-free environment amidst a diverse range of products. Thus, she made the bold decision to transition the entire bakery to gluten-free, aligning with her vision of providing safe and delicious options for individuals with gluten sensitivities.